In a way, the enormous success of Duke Dumont has somewhat slipped under the radar. So unassuming is Adam George Dyment, that it’s easy to forget he played one of the most pivotal roles in making UK deep house the thundering global juggernaut it is today. When his single ‘Need U 100%’ soared straight to number 1 in March 2013, it became the first UK house track to do so in over a decade, reaching Gold certification, and opening up a gap in the British music consciousness for deep house to really prosper on a massive scale. It’s fair to say that the success of “Need U 100%” blew open a void for other deep house acts like Route 94 and Gorgon City to fill, transcending so many from club favourites to serious chart contenders.
Dumont followed that success 9 months later with his next single, ‘I Got U’, a Whitney Houston inspired Waikiki Beach of a dance track, that, again, topped the UK singles chart. An achievement put into stark context when you think of the acts - Pharrell Williams and John Legend - that it was keeping from top spot. And when his third big single ‘Won’t Look Back’ rose to number 2 on the UK chart, whilst topping the Billboard Hot Dance Club Songs chart, Dumont’s name as a top ten producer was cemented.
So much tireless work has gone into making his live show what it is, taking cues from acts like Chemical Brothers and Daft Punk, in an effort to create a performance that truly reflects the artistic craft of electronic music rather than pandering to the cultural clichés of hedonistic immediacy. His performances are pulsating, emotional journeys. But, at the end of the day, the show would be nothing if the source material wasn’t strong enough, and that’s where Dumont excels.
Away from Dumont’s clear affinity for deep house, prominent vocals and textured electronic pop, there’s also one other key influence that bleeds through his work. “I came through as a DJ with a lot of the French wave guys like Justice, Sebastian, Mr Oizo,” he explains. “And Daft Punk’s Discovery: that just has the perfect balance of incredible music alongside massive dance tracks.” Somewhere in his subconscious, this powerful French influence is etched and it comes across most prominently on standout track ‘Ocean Avenue’ - a hard and slinky pop jam that conjures nocturnal visions of a lost scene from Nicolas Winding Refn’s 2011 film Drive.
With his eyes set on some huge UK shows, and massive forthcoming collaborations, Harrow-born Adam George Dyment looks set to play a huge role in the way UK pop music continues to shift ever further into new realms, just like an early noughties Timbaland did for the US or a recent Pharrell has done for the world. Still, he remains unnervingly grounded: “I don’t necessarily want to be the biggest DJ or biggest act in the world, but I certainly want to be one of the best.”
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