The first time they ever made music together, Fruition’s three lead singer/songwriters discovered that their voices naturally blended into stunning three-part harmony. Eight years after that impromptu busking session, the Portland, Oregon-based quintet has grown from a rootsy, string-centric outfit to a full-fledged rock band with an easy but powerful grasp of soul, blues, and British Invasion era pop. On their new album Labor of Love, Fruition shows the complete force of their newly expanded and electrified sound, matching their more daring musicality with sophisticated, melody-minded songcraft. With Anderson, Asebroek, and Naja trading vocal duties and offering up their own singular brand of gutsy yet graceful songwriting, Fruition infuse each track on Labor of Love with timeless urgency and three-part harmonies that never fail to enthrall.
The follow-up to their 2013 album Just One of Them Nights, Labor of Love came to life over the course of a year-long process of exploring new sonic terrain that included everything from Phil Spector-esque pop to dreamy psychedelia to Motown-inspired soul. “In the past our approach was always to just get in the studio and get it done, but for this one we decided we were going to take all the time in the world to make the album great,” says Anderson.
Releasing their debut EP Hawthorne Hoedown in 2008, Fruition devoted the coming years to relentlessly writing and performing, The band moved from busking on the street, to scraping their way onto the lower levels of festival lineups, to opening tours for bands like ALO and Greensky Bluegrass and onward to being invited to play bigger festivals with ever bigger billing on those lineups. Last year saw them appear at Bonnaroo, Northwest String Summit and Telluride Bluegrass where Rolling Stone cited their artful choice of covers and “raucous originals filled with heartfelt lyrics and stadium-worthy energy.”
That breadth of touring experience has steadily reshaped the band and ultimately allowed them to achieve a sound they’ve long aspired toward. “A few of the songs on the new album actually came from years ago, in an era when we were much more of a string band,” says Thompson. “We’d imagined the songs in a particular way but didn’t have the ability or experience to get them where we wanted to be—we didn’t even own the right instruments.” But despite broadening their repertoire, a certain spirited simplicity still forms the heart of Fruition. “We all tend to write on acoustic guitar and let things start in the same stripped-down, folky sort of way that we always did,” says Naja. “So where the songs come from hasn’t really changed much at all. What’s different is where we let them go from there.”
Back to Lineup